الأساليب التسويقية المستخدمة في جذب الجمهور للعلامة التجارية

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- Negm, E. M. (2023). Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt. Journal of Humanities and Applied Social Sciences, 5(5). Retrieved from https://www.emerald.com/insight/content/doi/10.1108/JHASS-05-2023-0054/full/html

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- Rane, N. (2023). Enhancing customer loyalty through quality of service: Effective strategies to improve customer satisfaction, experience, relationship, and engagement. International Research Journal of Modernization in Engineering Technology and Science. Retrieved from https://www.researchgate.net/publication/370561455_Enhancing_customer_loyalty_through_quality_of_service_Effective_strategies_to_improve_customer_satisfaction_experience_relationship_and_engagement

- Rosokhata, A. S. (2021). Methodical Tools Research of Place Marketing Via Small and Medium Business Development. Retrieved from https://essuir.sumdu.edu.ua/handle/123456789/86211

- Seric, M. (2019). How can perceived consistency in marketing communications influence customer-brand relationship outcomes? European Management Journal, 38(2). Retrieved from https://www.researchgate.net/publication/335631205_How_can_perceived_consistency_in_marketing_communications_influence_customer-brand_relationship_outcomes

- Sun, H. (2024). The role of experiential marketing in shaping brand identity within the fashion industry: A case study of Gentle Monster. SHS Web of Conferences, 199. Retrieved from https://www.researchgate.net/publication/385173458_The_role_of_experiential_marketing_in_shaping_brand_identity_within_the_fashion_industry_A_case_study_of_Gentle_Monster

- Verbytska, A. (2023). Inclusive Social Marketing: Representation and Diversity in Brand Campaigns. Marketing and Branding Research, 10, 45-58. Retrieved from https://www.researchgate.net/publication/377450063_Inclusive_Social_Marketing_Representation_and_Diversity_in_Brand_Campaigns

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