هرم التسويق: نموذج مقترح للممارسات التسويقية وفق منظور استراتيجي

أولاً: المراجع العربية

- أحمد هشام نايل الزغول (2021) "أثر الممارسات التسويقية على الأداء التسويقي لشركات الأدوية الأردنية في ضل جائحة كورونا"، رسالة ماجستير، جامعة أل البيت.

- زين الدين، فريد عبدالفتاح (2020) "أثر ممارسات التسويق الابتكاري على جودة الخدمات: بالتطبيق على هيئة البريد"، مجلة الدراسات والبحوث التجارية، ص 1097 – 1120

- سيد نصر الدين على يوسف (2024) أثر الممارسات التسويقية عبر الإنستجرام على تشكيل قيمة العلامة التجارية للمطاعم بين العملاء، مجلة المعهد العالي للدراسات النوعية، المجلد 4، العدد 2، الصفحة 311-363

- عبدالله ابراهيم أبكرعبدالله والناجى محمد عبدالرحيم محمد (2022) دور الإستراتيجيات التسويقية في تحقيق الميزة التنافسية بالتطبيق على شركة دال الغذائية(2014م-2019م)، مجلة العلوم الانسانية،3 (5).

- ممدوح عبد الفتاح أحمد محمد (2022) دور ممارسات التسويق الأخلاقي لأنشطة الاتصالات التسويقية في تحقيق التفوق التسويقي: دراسة تطبيقية مقارنة بيـن آراء عملاء شرکات الاتصالات العاملة في السعودية ومصر، المجلة العربية للإدارة ،10، المجلد 42، العدد 1، مارس 2022، الصفحة 203-236

- ياسر عبد الله الخطيب وحبيب الله محمد التركستاني (2017) تقييم الممارسات التسويقية في المنشآت السعودية من منظور إسلامي، مجلة جامعة الملك عبد العزيز: الاقتصاد الإسلامي، المجلد. 12، العدد 1، 2000، متاح على SSRN: https://ssrn.com/abstract=3074258

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