دور الانغماس الرقمي في تشكيل السلوك الشرائي للنساء في المملكة العربية السعودية من خلال تيك توك وإنستجرام دراسة ميدانية

أولاً: المراجع العربية:

• Alamer, M. A., Alrashed, H., Abuageelah, B. M., Kinkar, L. I., Alwayel, Z. A., Alfaifi, M. H., Alfataih, M. T., Alzakry, L. M., Alruwaili, Z. M., & Alhumam, A. A. (2023). Impact of social media on choosing skin care and cosmetic products among females in Saudi Arabia. Cureus, 15(12).

• A., AlGhamdi, A., AlSulami, E., Bukhari, A., AlAnazi, A., Hazzazi, B. H., Abu Humaid, H. A., AlAssaf, R. A., & AlZahrani, S. S. (2024). Examining the Effects of Social Media on Mental Health Among Adolescents in Saudi Arabia. Cureus, 16(1). https://doi.org/10.7759/cureus.53261.

• Almoqbel, M., Alrassi, J., Alzahrani, S., Alrashidi, H., Aldoshan, S. J., & Alatiqi, A. (2025). From an entertaining app to a search engine: A case of user-generated innovation in social media platforms. Telematics and Informatics Reports, 18, 100195.

• Alwuqaysi, B., Abdul-Rahman, A., & Borgo, R. (2024). The Impact of Social Media Use on Mental Health and Family Functioning Within Web-Based Communities in Saudi Arabia: Ethnographic Correlational Study. JMIR Form Res, 8, e44923. https://doi.org/10.2196/44923.

• Badran, S., & Al-Dosari, M. A. (2025). Evaluating Brand Recall and Engagement in Social Media Ads: A Case Study of Saudi Students: 10.46988/IJMMC. 07.01. 2025.07. International Journal of Media and Mass Communication (IJMMC), 7(01), 127–136.

• GMI. (2023). Saudi Arabia influencer marketing report. Global Media Insight. https://www.globalmediainsight.com/blog/saudi-arabia-influencer-marketing/

• Hadoussa, S., Amari, A. A., & Jaoua, F. M. (2022). Study of determinants of online purchasing behaviour: experience of Saudi women regarding luxury beauty products on social media. Journal of Decision Systems, 1–22. https://doi.org/10.1080/12460125.2022.2104625.

• Ismail, Shahifol & Mohamed, Mudzamir. (2024). Analyzing the effects of influencer marketing on consumer behavior: Insights from social influence theory in TikTok Campaigns. World Journal of Advanced Research and Reviews. 24. 2116-2131. 10.30574/wjarr.2024.24.3.3926.

• Karawya, H. (2024). The Relationship between Social Media Marketing and Customer Engagement in the Kingdom of Saudi Arabia: The Mediating Role of Content Quality and Relevance.

• Muyidi, A. (2025). Exploring how social media usage shapes self-presentation strategies among Saudi young adults. Frontiers in Psychology, 16.https://doi.org/10.3389/fpsyg.2025.1562917.

• Sohid, F. M., Mashahadi, F., Saidon, J., Mohd Yusof, N., Syed Omar, S. A., & Ishak, M. F. (2024). The Dominance of TikTok in Shaping Online Purchasing Intention. Information Management and Business Review, 16(3S(I)a), 882–891. https://doi.org/10.22610/imbr.v16i3s(i)a.4172

ثانياً: المراجع الأجنبية:

• Chen, B., Wang, L., Rasool, H., & Wang, J. (2022). Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce. Frontiers in Psychology, 13, 905531. https://doi.org/10.3389/fpsyg.2022.905531.

• Dombrovskis, V., Ļevina, J., & Ruža, A. (2025). Extending the Game Immersion Questionnaire to Online Users. Frontiers in Psychology, 16, 1473821. https://doi.org/10.3389/fpsyg.2025.1473821.

• Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327–375. https://doi.org/10.1080/02650487.2020.1836925.

• Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.

• Kajaria, A. (2024). From Likes To Purchases: The Role Of Social Media In Consumer Buying Patterns. IOSR Journal of Economics and Finance. https://doi.org/10.9790/5933-1505045661.

• Lee, S., & Kim, J. (2020). Influencer marketing on Instagram: How involvement influences purchase intentions. Journal of Advertising Research, 60(1), 29–42. https://doi.org/10.2501/JAR-2019-034.

• Kaur, H. (2022). Social media influencers and online consumer decision-making: A study of Instagram users. International Journal of Internet Marketing and Advertising, 16(1), 22–41. https://doi.org/10.1504/IJIMA.2022.120394.

• Lee, S., & Kim, J. (2020). Influencer marketing on Instagram: How involvement influences purchase intentions. Journal of Advertising Research, 60(1), 29–42. https://doi.org/10.2501/JAR-2019-034.

• Lim, X. J., Mohd Radzol, A. R., Cheah, J. H., & Wong, M. W. (2021). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 11(2), 1–18. https://doi.org/10.14707/ajbr.210081.

• Luo, C., Hasan, N. A. M., Zamri bin Ahmad, A. M., & Lei, G. (2025). Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. Scientific Reports, 15(1), 16605. https://doi.org/10.1038/s41598-025-94994-z.

• Park, H. J., & Lin, L. M. (2020). The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of Retailing and Consumer Services, 52, 101934. https://doi.org/10.1016/j.jretconser.2019.101934.

• Setanggang, A. S., Nadhif, G. N., Alrazi, M. A.-H., & Puton, M. A. F. (2024). Efektivitas Strategi Digital Marketing di Media Sosial: Studi pada Facebook, Instagram, dan TikTok Generasi Z. Master.

• Short Videos, Big Decisions: A Preliminary Study of TikTok’s Role in E-Commerce Consumer Behaviour. (2023). European Journal of Business Management and Research, 8(3), 72–81. https://doi.org/10.24018/ejbmr.2023.8.3.1951.

• Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

• Statista. (2023). E-commerce market in Saudi Arabia. https://www.statista.com/outlook/dmo/ecommerce/saudi-arabia.

• Wang, Y. (2021). The impact of social media engagement on consumer purchase decisions: The mediating role of trust and perceived value. Journal of Retailing and Consumer Services, 63, 102738. https://doi.org/10.1016/j.jretconser.2021.102738.

• We Are Social. (2024). Digital 2024: Saudi Arabia. https://datareportal.com/reports/digital-2024-saudi-arabia.

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• Witowska, Joanna & Ogden, Ruth & Schoetensack, Christine & Goncikowska, Katarzyna & Wittmann, Marc & Černohorská, Vanda & Codina, Nuria & Martin-Soelch, Chantal & Fernández Boente, Mónica & Giner, Georgina & Pestana, Jose & Papastamatelou, Julie. (2025). New measurements of digital technology use: the Immersion in Digital Life and Quality of Digital Experience scales. Frontiers in Psychiatry. 16. 10.3389/fpsyt.2025.1595536.

• Yu, T.-K., Li, N.-H., & Chao, C.-M. (2020). The Moderating Effects of Young Adults’ Personality Traits on Social Media Immersion. Frontiers in Psychology, 11, 554106. https://doi.org/10.3389/fpsyg.2020.554106.

• Zhao, X., Wang, J., & Huang, C. (2021). The effect of social media usage on purchase intentions through brand engagement. Journal of Business Research, 134, 40–47. https://doi.org/10.1016/j.jbusres.2021.04.028.