To analyse the impact of public relations strategies on the contribution of goals and initiatives of vision 2030
DOI:
https://doi.org/10.59992/IJFAES.2024.v3n10p25الكلمات المفتاحية:
Public Relations، Vision 2030 Initiatives، Social Mediaالملخص
Background: This study aims to analyse the impact of public relations strategies on the promotion of Vision 2030 initiatives. Public relations, including media relations, crisis communication, and stakeholder engagement, are essential tools for shaping public perception and supporting national development plans.
Method: A quantitative research approach is adopted for the study while the data collection technique employed is the structured questionnaires administered on a sample of 100 respondents. Descriptive analysis and correlation is done using statistical software known as SPSS in ascertaining the relationship between the proposed public relation strategies and the perception of Vision 2030 among the public.
Findings: The study affirmed that management’s strategies of public relation have positively impacted public awareness and support to Vision 2030. Media relations and social media management enhance public communication. The stakeholders’ engagement is central to Vision 2030 goals promotion and success achievement.
Recommendations: Media and social media strategies should be enhanced with the material of which the content is oriented in accordance with the designated demographic segment. Frequent and regular communication to the stakeholders would ensure that the news about the new Vision 2030 initiatives spreads widely hence getting support from many people. Moreover, the enhancement of crisis communication plans and protocols contributes to the increase in the public’s confidence and backing especially in turbulent times.
المراجع
- Abdullah, Z., Mohamad, B., Raza, S. H., & Hasan, N. A. M. (2023). Reframing a global public relations practice: Identifying global capability framework from Asian perspective. Public Relations Review, 49(4), 102359. doi.org/10.1016/j.pubrev.2023.102359.
- Adi, A., & Stoeckle, T. (2022). Public relations as responsible persuasion: Activism and social change. In The Routledge Companion to Public Relations (pp. 302-314). New York: Routledge.
- Ali, I. M. (2024). A guide for positivist research paradigm: From philosophy to methodology. Idealogy Journal, 9(2). doi.org/10.24191/idealogy.v9i2.596.
- Alkarni, S. (2018). Twitter response to Vision 2030: A case study on current perceptions of normative disorder within Saudi social media. https://ruor.uottawa.ca/items/d0cce2a7-f3fd-49f3-8eee-745a36ccf193.
- Alkathiri, E. S. A. (2020). The relationship between Saudi citizen perceptions of Vision 2030 and Saudi government social media use to promote Vision 2030. https://www.proquest.com/openview/e8af37878c839577db1eb83f1e47d69d/1?pq-origsite=gscholar&cbl=18750&diss=y.
- Anani-Bossman, A. A. (2021). Role of public relations in corporate reputation management: A study of PR practitioners in selected multinational organisations in Ghana. Corporate Reputation Review, 24(4), 222-233. doi.org/10.1108/13632540510621623.
- Aziz, G., & Sarwar, S. (2023). Revisit the role of governance indicators to achieve sustainable economic growth of Saudi Arabia–pre and post-implementation of 2030 Vision. Structural Change and Economic Dynamics, 66, 213-227. doi.org/10.1016/j.strueco.2023.04.008.
- Azungah, T. (2018). Qualitative research: Deductive and inductive approaches to data analysis. Qualitative Research Journal, 18(4), 383-400. doi.org/10.1108/QRJ-D-18-00035.
- Babatunde, K. A. (2022). Public relations and social media for effective crisis communication management. Jurnal Bina Praja, 14(3), 543-553. doi.org/10.21787/jbp.14.2022.543-553.
- Bloomfield, J., & Fisher, M. J. (2019). Quantitative research design. Journal of the Australasian Rehabilitation Nurses Association, 22(2), 27-30. https://search.informit.org/doi/abs/10.3316/INFORMIT.738299924514584.
- Bundy, J., Pfarrer, M. D., Short, C. E., & Coombs, W. T. (2017). Crises and crisis management: Integration, interpretation, and research development. Journal of Management, 43(6), 1661-1692. doi.org/10.1177/0149206316680030.
- Caled, D., & Silva, M. J. (2022). Digital media and misinformation: An outlook on multidisciplinary strategies against manipulation. Journal of Computational Social Science, 5(1), 123-159. doi.org/10.1007/s42001-021-00118-8.
- Corti, L., & Bishop, L. (2020). Ethical issues in data sharing and archiving. In Handbook of Research Ethics and Scientific Integrity (pp. 403-426). doi.org/10.1007/978-3-030-16759-2_17.
- Devi Prasad, B. (2019). Qualitative content analysis: Why is it still a path less taken? Forum Qualitative Sozialforschung/Forum: Qualitative Social Research, 20(3). doi.org/10.17169/fqs-20.3.3392.
- Dilenschneider, R. L. (Ed.). (2022). the Public Relations Handbook. BenBella Books.
- Ferreira, V., Barreira, A. P., Loures, L., Antunes, D., & Panagopoulos, T. (2020). Stakeholders’ engagement on nature-based solutions: A systematic literature review. Sustainability, 12(2), 640. doi.org/10.3390/su12020640.
- Firdaus, N., Jumroni, J., Aziz, A., Sumartono, E., & Purwanti, A. (2024). The influence of social media, misinformation, and digital communication strategies on public perception and trust. The Journal of Academic Science, 1(3), 131-138. doi.org/10.59613/x6akpn10.
- Flew, T. (2021). The global trust deficit disorder: A communications perspective on trust in the time of global pandemics. Journal of Communication, 71(2), 163-186. doi.org/10.1093/joc/jqab006.
- Gregory, A. (2020). Planning and managing public relations campaigns: A strategic approach. London: Kogan Page Publishers.
- Gregory, A., & Willis, P. (2022). Strategic public relations leadership. New York: Routledge.
- Grunig, L. A. (2020). Power in the public relations department. In Public relations research annual (pp. 115-156). New York: Routledge.
- Guo, L., Vu, H. T., & McCombs, M. (2012). An expanded perspective on agenda-setting effects: Exploring the third level of agenda setting. Revista de Comunicación, 11(1), 51-68. https://revistadecomunicacion.com/article/view/2755.
- Hammarberg, K., Kirkman, M., & De Lacey, S. (2016). Qualitative research methods: When to use them and how to judge them. Human Reproduction, 31(3), 498-501. doi.org/10.1093/humrep/dev334.
- Haro-de-Rosario, A., Sáez-Martín, A., & del Carmen Caba-Pérez, M. (2018). Using social media to enhance citizen engagement with local government: Twitter or Facebook? New Media & Society, 20(1), 29-49. doi.org/10.1177/1461444816645652.
- Haron, H. H., & Shuaib, F. S. (2022). The Malaysian Media Council: Will self-regulation work? Learning from the United Kingdom’s press self-regulation experience. Asia-Pacific Journal on Human Rights and the Law, 23(3), 354-380. https://brill.com/view/journals/aphu/23/3/article-p354_003.xml.
- Hennink, M., Hutter, I., & Bailey, A. (2020). Qualitative research methods. Sage.
- Hyland-Wood, B., Gardner, J., Leask, J., & Ecker, U. K. (2021). Toward effective government communication strategies in the era of COVID-19. Humanities and Social Sciences Communications, 8(1), 1-11. doi.org/10.1057/s41599-020-00701-w.
- Irshaidat, R. (2022). Interpretivism vs. positivism in political marketing research. Journal of Political Marketing, 21(2), 126-160. doi.org/10.1080/15377857.2019.1624286.
- Islam, M. R. (2022). Pragmatism. In Principles of Social Research Methodology (pp. 117-127). Singapore: Springer Nature Singapore.
- Jeffs, L., Merkley, J., Sinno, M., Thomson, N., Peladeau, N., & Richardson, S. (2019). Engaging stakeholders to co-design an academic practice strategic plan in an integrated health system: The key roles of the nurse executive and planning team. Nursing Administration Quarterly, 43(2), 186-192. DOI: 10.1097/NAQ.0000000000000340.
- Johansson, K. M., & Raunio, T. (2020). Centralizing government communication? Evidence from Finland and Sweden. Politics & Policy, 48(6), 1138-1160. doi.org/10.1111/polp.12370.
- Khan, G. F. (2017). Social media for government. In Social Media for Government (pp. 7-21).
- King, G., Schneer, B., & White, A. (2017). How the news media activate public expression and influence national agendas. Science, 358(6364), 776-780. DOI: 10.1126/science.aao1100.
- Lee, J. W. (2022). Impacts of public relations on corporate reputation. Journal of Digital Marketing and Communication, 2(1), 30-36. doi.org/10.53623/jdmc.v2i1.82.
- Lee, M. (2021). Government public relations: What is it good for? In The Practice of Government Public Relations (pp. 9-26). Routledge.
- Li, Y., Chandra, Y., & Fan, Y. (2022). Unpacking government social media messaging strategies during the COVID‐19 pandemic in China. Policy & Internet, 14(3), 651-672. doi.org/10.1002/poi3.282.
- Lovan, W. R., Murray, M., & Shaffer, R. (2017). Participatory governance: Planning, conflict mediation and public decision-making in civil society. Routledge.
- Ma, L., & Christensen, T. (2019). Government trust, social trust, and citizens’ risk concerns: Evidence from crisis management in China. Public Performance & Management Review, 42(2), 383-404. doi.org/10.1080/15309576.2018.1464478.
- Maksimovic, J., & Evtimov, J. (2023). Positivism and post-positivism as the basis of quantitative research in pedagogy. Research in Pedagogy, 13(1), 208-218. https://www.ceeol.com/search/article-detail?id=1132657.
- McCombs, M. (2005). A look at agenda-setting: Past, present and future. Journalism Studies, 6(4), 543-557. doi.org/10.1080/14616700500250438.
- McGuire, D., Cunningham, J. E., Reynolds, K., & Matthews-Smith, G. (2020). Beating the virus: An examination of the crisis communication approach taken by New Zealand Prime Minister Jacinda Ardern during the COVID-19 pandemic. Public Relations Review, 46(1), 101897. doi.org/10.1080/13678868.2020.1779543.
- Oribhabor, C. B., & Anyanwu, C. A. (2019). Research sampling and sample size determination: a practical application. Journal of Educational Research (Fudjer), 2(1), 47-57. https://www.researchgate.net/profile/Chinelo-Oribhabor-2/publication/336723498_Research_Sampling_and_Sample_Size_Determination_A_practical_Application/links/5daf66e5299bf111d4bfc73d/Research-Sampling-and-Sample-Size-Determination-A-practical-Application.
- Osman, S., Mohammad, S., Abu, M. S., Mokhtar, M., Ahmad, J., Ismail, N., & Jambari, H. (2018). Inductive, Deductive and abductive approaches in generating new ideas: A modified grounded theory study. Advanced Science Letters, 24(4), 2378-2381. doi.org/10.1166/asl.2018.10958.
- Pandey, P., & Pandey, M. M. (2021). Research methodology tools and techniques. Bridge Center.
- Payne, S.L. & Calton, J.M. (2017).Towards a managerial practice of stakeholder engagement: Developing multi-stakeholder learning dialogues, in Unfolding Stakeholder Thinking, pp. 121-135. Routledge.
- Pervin, N., & Mokhtar, M. (2022). The interpretivist research paradigm: A subjective notion of a social context. International Journal of Academic Research in Progressive Education and Development, 11(2), 419-428. https://www.researchgate.net/profile/Nasrin-Pervin-2/publication/360180378_The_Interpretivist_Research_Paradigm_A_Subjective_Notion_of_a_Social_Context/links/63e32a53c002331f725ff740/The-Interpretivist-Research-Paradigm-A-Subjective-Notion-of-a-Social-Context.pdf.
- Prebanić, K.R. & Vukomanović, M. (2023). Exploring stakeholder engagement process as the success factor for infrastructure projects, Buildings, 13(7), p. 1785. https://doi.org/10.3390/buildings13071785.
- Price, P. C., Jhangiani, R. S., & Chiang, I. C. A. (2015). Reliability and validity of measurement. Research methods in psychology. https://ecampusontario.pressbooks.pub/researchmethods/chapter/reliability-and-validity-of-measurement/
- Rukwaru, M. (2015). Social research methods: A complete guide. Eureka Publishers.
- Saleh, M. & Saifudin, M. (2017) Media and environmental non-governmental organizations (ENGOS) roles in environmental sustainability communication in Malaysia, Discourse and Communication for Sustainable Education, 8(1), pp. 90-101. https://doi.org/10.1515/dcse-2017-0007.
- Smith, R.D. (2020) Strategic planning for public relations. New York: Routledge.
- Song, Y., Son, Y. J., & Oh, D. (2015). Methodological issues in questionnaire design. Journal of Korean Academy of Nursing, 45(3), 323-328. doi.org/10.4040/jkan.2015.45.3.323.
- Swann, P. (2019) Cases in public relations management: The rise of social media and activism. New York: Routledge.
- Tambini, D. (2017). Fake news: public policy responses. https://eprints.lse.ac.uk/73015/
- Walliman, N. (2017). Research theory. In Research methods: the basics (pp. 16-30). Routledge.
- Watson, R., Wilson, H.N., Smart, P. & Macdonald, E.K. (2018). Harnessing difference: a capability‐based framework for stakeholder engagement in environmental innovation’, Journal of Product Innovation Management, 35(2), pp. 254-279. https://doi.org/10.1111/jpim.12394.
- Yusof, M.I.B.M. & Ariffin, M. (2020). A journey towards sustainability: a review on sustainable development implementation in Malaysia, in IOP Conference Series: Earth and Environmental Science, Vol. 494, No. 1, p. 012011. IOP Publishing. 10.1088/1755-1315/494/1/012011.
