The role of sustainability awareness in explaining the relationship between strategic sustainability and purchase intention: An applied study on Starbucks customers in the Riyadh region. International Journal of Financial, Administrative and Economic Sciences, [S. l.], v. 5, n. 10, 2026. DOI: 10.59992/IJFAES.2026.v5n10p4. Disponível em: https://vsrp.co.uk/index.php/ijfaes/article/view/1964. Acesso em: 30 oct. 2026.