To analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia. International Journal of Financial, Administrative and Economic Sciences, [S. l.], v. 3, n. 10, 2024. DOI: 10.59992/IJFAES.2024.v3n10p21. Disponível em: https://vsrp.co.uk/index.php/ijfaes/article/view/385. Acesso em: 2 jul. 2026.