Application of Osterwalder and Pigneur’s Business Model - Canvas to E-Businesses
DOI:
https://doi.org/10.59992/IJSR.2024.v3n5p4الكلمات المفتاحية:
Business Model، Osterwalder and Pigneur’s Model، Case Studyالملخص
This research is used to present the application of Osterwalder & Pigneur (2010) business model on the three e-businesses given in the assignment description. Therefore, the report consists of the business model canvas for all the three companies along with detailed descriptions of each blocks in the canvas and their relevant discussions.
المراجع
- Amit, Raphael; Zott, Christoph. (2001) Value creation in e-business. Strategic Management Journal, vol. 22, p. 493-520, 2001
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- Hunter, Richard, and McDonald, Mark, “Getting the right IT: Using Business Models.” Gartner EXP CIO Signature report, October 2007.
- Osterwalder, A., Pigneur, Y. (2010) Business Model Generation; 1. ed. Publisher John Wiley & Sons, Inc, New Jersey
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- Woodruff, Robert B. (1997) Customer Value: The Next Source for Competitive Advantages. Journal of the Academy of Marketing Science. Greenvale, v. 25, n.2, Spring.
