Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing). The International Journal for Scientific Research, [S. l.], v. 3, n. 6, 2024. DOI: 10.59992/IJSR.2024.v3n6p9. Disponível em: https://vsrp.co.uk/index.php/ijsr/article/view/1476. Acesso em: 3 jul. 2026.