The soft power strategy for online tourism promotion in Saudi Arabia, applied to promotional videos on YouTube. International Journal of Financial, Administrative and Economic Sciences, [S. l.], v. 5, n. 1, 2026. DOI: 10.59992/IJFAES.2026.v5n1p19. Disponível em: https://vsrp.co.uk/index.php/ijfaes/article/view/471. Acesso em: 2 jul. 2026.