Application of Osterwalder and Pigneur’s Business Model - Canvas to E-Businesses in Bangor

Authors

  • Ahlam Mohammed Ali Althobani Author

DOI:

https://doi.org/10.59992/IJSR.2024.v3n1p4

Keywords:

Business Model, Osterwalder and Pigneur’s Model, Case Study

Abstract

The primary objective of this report is to use the Osterwalder and Pigneur (2010) Business Model and apply on the brief descriptions of the given three companies, i.e. an online accountancy service provider Alaw, a daily blog for travel and products called Bodnant Blogs and a cake bakery called Caradog Cakes. The report consists of three sections for each of the three companies. Each section presents the business model for the respective company initially, followed by a discussion on each of the nine blocks of the business model.

Author Biography

  • Ahlam Mohammed Ali Althobani

    Bangor University, United Kingdom

    Najran University, Kingdom of Saudi Arabia

References

• Hamel, G. H; Prahalad, C.K. (1989) Strategic intent. Harvard Business Review.

• Harrison, J. (2005) Strategic Management of Resources, 1 ed. Porto Alegre, Bookman Publishers.

• Kotler, Philip. (2006) Marketing Management, 12 ed. Prentice-Hall, São Paulo.

• Kotler, Philip; Armstrong, Gary. (2000) Introduction to Marketing, 4th Edition: LTC.

• Osterwalder, Alexander; Pigneur, Yves. (2010) Business Model Generation; 1. ed. Publisher John Wiley & Sons, Inc, New Jersey.

• Seloti, Sergio Luis Jr. (2015) Changing Business Model Traditional x gourmet bakeries, Conference Paper, Available at: https://www.researchgate.net/publication/270104012

• Stewart, Thomas A. (1998) Intellectual Capital: A New Competitive Advantage in Corporates; 1st Edition. Rio de Janeiro, Campus Publisher.

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Published

2024-01-15

Issue

Section

Articles

How to Cite

Application of Osterwalder and Pigneur’s Business Model - Canvas to E-Businesses in Bangor. (2024). The International Journal for Scientific Research, 3(1). https://doi.org/10.59992/IJSR.2024.v3n1p4