The role of communication activities of chambers of commerce in the Eastern Province in shaping companies’ awareness of the services provided: a survey study
DOI:
https://doi.org/10.59992/IJESA.2025.v4n5p7Keywords:
Chambers of Commerce, Companies, Communication Activation, Region, Customer Satisfaction in the Eastern Province, Marketing, AwarenessAbstract
This study aimed to evaluate the role of communication activities carried out by the chambers of commerce in the Eastern Province (Asharqia Chamber, AlAhsa Chamber, Hafar AlBatin Chamber) in shaping companies’ awareness of the services provided. The study relied on the descriptive analytical approach using a questionnaire for a random sample of 384 companies out of 150,000 companies. The results showed a strong positive relationship between chambers of commerce's communication activities and companies' level of awareness of available services. The most effective communication channels were social media, workshops, and exhibitions, reflecting the importance of these methods in reaching companies and influencing their awareness of services. The study revealed that most companies found the information provided by the chambers clear and comprehensive, with a small percentage facing challenges in accessing this information. The study also revealed varying levels of companies' use of the services, with a high percentage confirming they benefited greatly from the services provided by the chambers of commerce. The study recommended increasing investment in digital tools, increasing the number of specialized workshops and seminars, and developing the website to make it more accessible and interactive. It also called for launching periodic awareness campaigns and customizing communication content to suit the needs of different companies. It also called for periodically evaluating the effectiveness of these activities to enhance their impact on companies' awareness of the services provided.
References
أولاً: المراجع باللغة العربية:
• د. خلود عبدالله ملياني، أ. مروة عمرو المغامسي، & أ. مها صالح السلمي. (2024). فاعلية الأنشطة الاتصالية للدبلوماسية الرقمية لوزارة الخارجية السعودية في تسويق الهوية الوطنية. The 1st Media Innovation: Opportunities and Challenges.
• أبو النصر، & نفين محمد شريف. (2024). دور الأنشطة الاتصالية للمؤسسات الحكومية في تشكيل وعى الجمهور بالخدمات الرقمية. مجلة بحوث كلية الآداب. جامعة المنوفية.
• أمينة، عطاءالله، & جفافلة. (2019). الاتصال السياسي في وسائل الاعلام الجديدة. مجلة علوم الإنسان والمجتمع، 8(6) ,433-450.
• العجيل، & بدر علي محمد (2025) واقع الأنشطة الاتصالية للعلاقات العامة بالمؤسسات الدبلوماسية. مجلة بحوث كلية الآداب جامعة المنوفية، 36(140.4).
• القاموس المحيط. (2021) بيروت: دار المعرفة.
• م. سلام زغير ساجت. (2024). دور الأنشطة الاتصالية للعلاقات العامة في بناء صورة المؤسسة الرقمية. Journal of Imam Al-Kadhum College, 8(4), 208-231.
• المعجم الوسيط. (2020) القاهرة: مجمع اللغة العربية.
• معمر أحمد الدراوي، & عبد الله محمد عائض. (2020). وعي مديري الشركات بالتعاليم الدينية وتأثيره على مستوى الإفصاح عن المسؤولية الاجتماعية للشركات -دراسة كمية -. Journal of Economic Administrative & Legal Sciences, 4(3).
• وزارة التجارة السعودية. (2023) تقرير الأداء السنوي الرياض: وزارة التجارة.
ثانياً: المراجع باللغة الإنجليزية:
• Al Naimi, S. M. (2022). Economic diversification trends in the Gulf: The case of Saudi Arabia. Circular Economy and Sustainability, 1-10.
• Al-Essawi, H. M. A. (2023). The Role of Strategic Awareness in Promoting Strategic Agility.
• Badham, M., & Luoma-aho, V. (2023). Introduction to the handbook on digital corporate communication. In Handbook on digital corporate communication (pp. 1-16). Edward Elgar Publishing.
• Cao, C., Tong, X., Chen, Y., & Zhang, Y. (2022). How top management's environmental awareness affect corporate green competitive advantage: evidence from China. Kybernetes, 51(3), 1250-1279.
• Cornelissen, J. P. (2023). Corporate communication: A guide to theory and practice.
• Cornelissen, J. P. (2023). Corporate communication: A guide to theory and practice.
• Falkheimer, J., & Heide, M. (2022). Introduction: The emergent field of strategic communication. In Research handbook on strategic communication (pp. 1-12). Edward Elgar Publishing.
• Fill, C., & Turnbull, S. (2016). Marketing communications: discovery, creation and conversations. Pearson.
• Gregory, A. (2020). Planning and managing public relations campaigns: A strategic approach. Kogan Page Publishers.
• Johnston, J. (Ed.). (2020). Public relations: Theory and practice. Routledge.
• Khan, A. (2023). Strategic Agility: Navigating Turbulent Markets. Journal of Management and Social Sciences Review, 1(01), 1-11.
• Khan, S. A. R., Yu, Z., & Umar, M. (2021). How environmental awareness and corporate social responsibility practices benefit the enterprise? An empirical study in the context of emerging economy. Management of Environmental Quality: An International Journal, 32(5), 863-885.
• Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
• Malibari, M. A. (2020). The role of E-commerce platforms in enhancing competitiveness “an exploratory study on SMEs in Saudi Arabia”. Egyptian Computer Science Journal, 44(1), 48-67.
• Marciniak, P. (2024). SME representation in chambers of commerce bodies–a model perspective. Studia Prawno-Ekonomiczne, 132, 93-113.
• Matin, A., Khoshtaria, T., & Tutberidze, G. (2020). The impact of social media engagement on consumers' trust and purchase intention. International Journal of Technology Marketing, 14(3), 305-323.
• Mazaraki, A., Tarasiuk, M., Solonenko, Y., Galenko, O., Lysyniuk, M., & Fayvishenko, D. (2021). Strategic brand management in the market. Studies of Applied Economics, 39(5).
• Men, R. L., & Bowen, S. (2017). Excellence in internal communication management. Business Expert Press.
• Rouibah, K. M. (2004). دراسة مدى وعي مسؤولي الشركات الكويتية نحو استخدام المعلومات الاستراتيجية: دراسة ميدانية. Arab Journal of Administrative Sciences, 11(2), 149-181.
• Sedivy, J., & Chromy, J. (2015). Research of Communication Activities Using Electronic Devices in Education. Procedia-Social and Behavioral Sciences, 191, 1983-1990.
• Widiana, I. W., nyoman Jampel, I., & Prawini, I. G. A. P. (2018). The effectiveness of communication learning activities based on tradisional game toward the cognitive process dimension. Cakrawala Pendidikan, (2), 260396.
• Yang, J., & Yu, M. (2022). The influence of institutional support on the innovation performance of new ventures: The mediating mechanism of entrepreneurial orientation. Sustainability, 14(4), 2212.
ثالثاً: المواقع الإلكترونية:
• https://www.mcit.gov.sa/sites/default/files/annual_report_eng_v2.pdf?utm_source=chatgpt.com
