The Impact of Social Media on Marketing Activities of the Entertainment Authority in the Kingdom of Saudi Arabia

Abstract

The study examined the impact of social media in marketing the activities of the Entertainment Authority in the Kingdom of Saudi Arabia. The study aimed at social media in marketing the activities of the Entertainment Authority in the Kingdom of Saudi Arabia. The study population and sample include employees of the Entertainment Authority in Riyadh, who number (100) employees. The most important results of the study were that the company used social media to market its events effectively, and increasing interest in entertainment events through social media led to increased demand for them, and the contents of social media interest around entertainment events led to increased demand, and social media is one of the most prominent means capable of Communicating its content to a large number of beneficiaries at the same time, and the technology represented by social media has made it possible for it to be a fertile and wide ground for effective use and a clear influence on the inclinations and desires of the target audience. The beneficiaries use advertisements through social media to present their products. The study recommended that the importance of social media is to enhance the possibility of entertainment events organization and obtain good shares in the targeted sectors. The necessity of facilitating social media to reach target segments. The necessity of social media to further stimulate the overall demand for entertainment events. Obtaining support for the concept of social media in all departments of the Authority is an extremely important issue.