Digital intelligence and its role in enhancing outstanding performance in higher education and scientific research institutions in Iraq: The University of Babylon as a model
DOI:
https://doi.org/10.59992/IJFAES.2025.v4n2p8Keywords:
Digital Intelligence, Performance, Information Systems, Educational Institutions, Transformation, Smart UniversitiesAbstract
This study aims to clarify the role of digital intelligence in enhancing outstanding performance, with a focus on the programs used by the University of Babylon in the application of the level of performance and this digital program is a combination of information systems and tools that contribute to the digitization of educational institutions and their transformation into smart universities, and their contribution to raising the efficiency and quality of performance in Iraqi universities and raising their global ranking, as well as what leads to it in the development of universities and the formula of international cooperation through the strengthening of international partnerships. The importance of this study comes to measure the extent of the combination of relationships between the variables mentioned in this study, digital intelligence in its dimensions (digital efficiency, digital security, digital empathy, digital communication, digital rights) and outstanding performance in its dimensions (excellence of leaders, excellence of subordinates, excellence of organizational culture, improvement of services provided, increase job satisfaction of workers) and its application in the University of Babylon research sample, as intelligence Digital is one of the factors affecting the enhancement of performance, in educational institutions and is critical to ensure the provision of the best modern ways to serve the community where universities in the era of globalization and the business economy and knowledge market competitive market and knowledge race between international universities and Iraq in particular has relied on the researcher in addressing his research on the descriptive approach to address the conceptual aspect and the analytical approach in dealing with the applied side of the research and used the questionnaire form as a tool to collect primary data.
References
1. Ahmad, M. R., & Raja, R. (2021). Employee Job Satisfaction and Business Performance: The Mediating Role of Organizational Commitment. Vision: The Journal of Business Perspective, 25(2), 168–179.
2. Al-Billeh, T. N. (2024). Legal Framework for Protecting the Right to Private Life in the Digital Space: The Extent to which Jordanian Constitution and legislation Takes into Account International Requirements. Revista de Investigações Constitucionais, 11(1), e258.
3. Aljuboori, I., & Agha, N. A. L. (2021). The efficiency of Using Attribute and Performance-Based Activity Methods to Raise the Level of Control Deviation A field study in Jaber Bin Hayyan Factory. Journal of Economics and Administrative Sciences, 27(130), 256-271.
4. Amelia, T., Desty, F., & Maya, M. (2024). EFL Teachers’ Perception toward Integration of Technology in the 2013 Curriculum and Independence Curriculum. Journal of English Education and Teaching (JEET), 8(2), 322-36.
5. Bashkirova, A., Compagner, A., Henningsen, D.M., & Treur, J. (2023). An adaptive modelling approach to employee burnout in the context of the big five personality traits. Cognitive Systems Research, 79, 109-25.
6. Chen, J., & Chen, I. (2008). Evaluation Elements for the Traditional Manufacturing Industry Based on TQM by a Fuzzy Analytic Network Process. Business Renaissance Quarterly, 3(2), 15-32.
7. Cismaru, D., Gazzola, P., Ciochina, R., & Leovaridis, C. (2018). The rise of digital intelligence: challenges for public relations education and practices. Kybernetes.
8. Collins, A. M., Warburton, W. A., Bussey, K., & Sweller, N. (2024). Factor Structure and Psychometric Properties of the Digital Communication Empathy Scale (DCES). International Journal of Human-Computer Studies, 183, 103183.
9. Cosa, M. (2024). Business digital transformation: strategy adaptation, communication and future agenda. Journal of Strategy and Management, 17(2), 244-59.
10. Dostál, J., Wang, X., Steingartner, W., & Nuangchalerm, P. (2017). Digital intelligence-new concept in context of future of school education. In 10th International conference of education, research and innovation, Seville, SPAIN, 3706-12.
11. El Talla, S. A., Al Shobaki, M. J., Abu-Naser, S. S., & Farajallah, A. M. A. (2018). The Reality Of University Performance According To The Models Of Excellence In Palestinian Universities. International Journal Of Academic Multidisciplinary Research (Ijamr), 2(10), 62-77.
12. Elshobaki, N. (2017). Organizational Excellence In Palestinian Universities Of Gaza Strip. Faculty Of Engineering And Information Technology, Al-Azhar University, Gaza, Palestine.
13. Farayola, O. A., Olorunfemi, O. L., & Shoetan, P. O. (2024). DATA PRIVACY AND SECURITY IN IT: A REVIEW OF TECHNIQUES AND CHALLENGES.
14. Farooqui, M. S., & Nagendra, A. (2014). The impact of person organization fit on job satisfaction and performance of the employees. Procedia Economics and Finance, 11, 122-9.
15. Fedorets, V. M., et al. (2024). Cognitive aspects of interaction in the “Human —Artificial Intelligence” system. Journal of Physics: Conference Series, 2871(1), 012023.
16. Jia, J., Yan, J., Jahanshahi, A., Afshar, A., Lin, W., & Bhattacharjee, A. (2019). What makes employees more proactive? Roles of job embeddedness, the perceived strength of the HRM system and empowering leadership. Asia Pacific Journal of Human Resources, 1-21.
17. Kineshanko, & Jugdev, K. (2018). Enhancing Digital Intelligence Through Communities ofLearning. In On the Line business education in the digital age.
18. Mainz, A., Nitsche, J., Weirauch, V., & Meister, S. (2024). Measuring the Digital Competence of Health Professionals: Scoping Review.
19. Morin, A. J. S., Gillet, N., Blais, A.-R., Comeau, C., & Houle, S. A. (2023). A multilevel perspective on the role of job demands, job resources, and need satisfaction for employees’ outcomes. Journal of Vocational Behavior, 141, 103846.
20. Nicole, M., & Young, MSW. (2005). Qualities a High-Performance Organization.
21. Nielsen, C., & Montemari, M. (2012). The role of human resources in business model performance: the case of network-based companies. Journal of Human Resource Costing and Accounting, 16(2), 142-64.
22. Nobre, A. (2021). Educational Practices Resulting from Digital Intelligence. In Handbook of Research on Teaching with Virtual Environments and AI (pp. 43-60). IGI Global.
23. Odinokova, T., Bozhinova, M., & Petrova, M. (2018). Promotion of Innovative Entrepreneurship Under Sustainable Development. E3S Web Conferences, 41, 1-6.
24. Olaniyi, O. O., Ugonnia, J. C., Olaniyi, F. G., Arigbabu, A. T., & Adigwe, C. S. (2024). Digital collaborative tools, strategic communication, and social capital: Unveiling the impact of digital transformation on organizational dynamics. Asian Journal of Research in Computer Science, 17(5), 140-56.
25. Radanliev, P. (2024). Digital security by design. Security Journal, 1-40.
26. Saber Aljuboori, I., & Agha, N. A. L. (2021). The efficiency of Using Attribute and Performance-Based Activity Methods to Raise the Level of Control Deviation A field study in Jaber Bin Hayyan Factory. Journal of Economics and Administrative Sciences, 27(130), 256-71.
27. Sinha, S., & Sengupta, K. (2020). Effectiveness of Training Practices: Case of Indian Information Technology Sector Organizations. Paradigm, 24(2), 208-55.
28. Siti, A., Munaya, U., Muhammad, A. R., Eni, W., & Fandi, A. (2022). Kiai Leadership Concept in The Scope of Pesantren Organizational Culture, 40-59.
29. Situmeang, S. M. T., & Jatmika, W. A. (2024, July). THE ROLE OF CYBER LAW IN PROTECTING INTELLECTUAL PROPERTY RIGHTS IN THE DIGITAL WORLD. In Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities (Vol. 7, pp. 977-84).
30. Solovieva, O., Palieva, N. A., Borozinets, N., Kozlovskaya, G., & Prilepko, J. (2020). Development of Digital Intelligence among Participants of Inclusive Educational Process. Journal of Educational Psychology-Propositos y Representaciones, 8(SPE2), 1-14.
31. Tianingrum, S. A. (2022). The Effect of Leadership and Organizational Culture on Employee Performance. Aptisi Transactions on Management (ATM), 6(2), 158-66.
32. Tuyet, M., Ashish, M., & Pawan, B. (2022). Knowledge hiding in organizational crisis: The moderating role of leadership, 161-72.
33. Ubaydullaeva, A. (2024). Rights to Digital Databases. International Journal of Law and Policy, 2(1).
34. V M Fedorets et al. (2024). Cognitive aspects of interaction in the “Human —Artificial Intelligence” system. Journal of Physics: Conference Series, 2871(1), 012023.
35. Zohaib, H. S., Chanda, C. T., & Nurulannisa, B. A. (2024). Advancing Educators: Exploring Innovative Strategies for Teacher Training in Pakistan. Jurnal Ilmiah Pendidikan Holistik (JIPH), 3(2), 115-24.
36. Farooqui, M.S. and Nagendra, A. (2014), “The impact of person organization fit on job satisfaction and performance of the employees”, Procedia Economics and Finance, Vol. 11, pp. 122-129, Elsevier.
37. Ghazi, Rawya Taysir, 2012, Time Management and its Impact on the Performance of Employees in the Civil Status and Passports Department in the Northern Region of Jordan from their Point of View, Master's Thesis, Yarmouk University, Jordan. (Translated from Arabic)
38. Kammouneh, Ali Abdel Amir, The Intangibles and their Role in Achieving Outstanding Performance Using the Weighted Scorecard, a Field Study in the Colleges of the University of Karbala, 2013. (Translated from Arabic)
39. Muhammad, A ; Munir, A; Sajid, H; and Muhammad, S. (2021). Expanding competitive advantage through organizational culture, knowledge sharing an organizational innovation,(1-10).
40. Nicole, M., Young, MSW, (2005), " Qualities a HighPerformance Organization ", www.opti.-solutions.com,.
41. Nielsen, C. and Montemari, M. (2012), “The role of human resources in business model performance: the case of network-based companies”, Journal of Human Resource Costing and Accounting, Vol. 16 No. 2, pp. 142-164, doi: 10.1108/14013381211284254.
42. Quraouti, Muhammad Qasim, "Principles of Modern Marketing", Second Edition, Dar Wael for Publishing and Distribution, Amman, 2001. (Translated from Arabic)
43. Rafa'i, Ali Aboud, and Abd, Dirgham Hassan. (2018). "The Impact of Strategic Capabilities on Achieving Organizational Excellence", an Applied Study in the Southern Cement Public Company, Journal of Al-Ghazi for Economic and Administrative Sciences, Volume XV, Issue.1. (Translated from Arabic)
44. Sharif, Hanin Numan Ali, 2013, The Impact of Administrative Accountability on the Job Performance of Administrative Employees in the Ministry of Education and Higher Education in the Gaza Strip, Master's Thesis, Islamic University - Gaza, Palestine. (Translated from Arabic)
45. Shobaki, Naser. (2017). "Organizational Excellence In Palestinian Universities Of Gaza Strip", Faculty Of Engineering And Information Technology, Al-Azhar University, Gaza, Palestine.
46. Solovieva, O., Palieva, N. A., Borozinets, N., Kozlovskaya, G., & Prilepko, J. (2020). Development of Digital Intelligence among Participants of Inclusive Educational Process. Journal of Educational Psychology-Propositos y Representaciones, 8(SPE2),1-14.
47. Tuyet;M , Ashish; M, and Pawan; B. (2022). Knowledge hiding in organizational crisis: The moderating role of leadership,(161-172).
48. Ubaydullaeva, A. (2024). Rights to Digital Databases. International Journal of Law and Policy, 2(1).
49. V M Fedorets et al 2024 J. Phys.: Conf. Ser. 2871 012023 Cognitive aspects of interaction in the “Human —Artificial Intelligence” systemJournal of Physics
50. Yasmin Abdul Rahim and Jumana Farouk Fikri - (The Role of Digital Transformation in Improving Green Human Resources Management Practices: A Field Study Applied to Egyptian Government Universities) The Scientific Journal of Commercial and Environmental Studies - Suez Canal University, Volume 14, Issue 3, 2023, pp. 321-367. (Translated from Arabic)
51. Zohaib, H. S., Chanda, C. T., & Nurulannisa, B. A. (2024). Advancing Educators: Exploring Innovative Strategies for Teacher Training in Pakistan. Jurnal Ilmiah Pendidikan Holistik (JIPH), Vol.3, No.2, 2024: 115-124, June 2024, Available: https://eric.ed.gov/?id=EJ1304720, doi.org/10.55927/jiph.v3i2.10166, ISSN-E: 2829-7911.